The biggest drinks acquisitions of 2019

Campari acquires French rum brands and offloads Villa Les Cèdres

Another drinks giant not standing still this year is Campari. In September this year it completed its acquisition of French rhum agricole brands Trois Rivières and La Mauny for €60 million.

Campari has entered into negotiations with Compagnie Financière Chevrillon in July with a view to acquire Rhumantilles, a producer of several “iconic” rhum agricole brands.

Campari said in a statement: “With this acquisition Campari Group will add prestigious agricole rum brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture. Moreover, Campari Group will add significant critical mass in France, poised to become one of the Group’s strategic markets.”

The company has also completed the sale of its historic mansion Villa Les Cèdres in St-Jean Cap Ferrat. First announced on 1 August, the sale of the luxury property was completed on 31 October in a sale worth €200m of which Campari will retain €80m.

The house and its botanical gardens were once the property of King Leopold II of Belgium and was acquired by Campari when it bought Société des Produits Marnier-Lapostolle – the makers of Grand Marnier – in 2016.

In October, the Campari group also bought a controlling stake in two spirits companies, including super-premium mezcal producer Montelobos Mezcal. The Italian spirits company has brought a 51% stake in Casa Montelobos S.A.P.I. de C.V., which owns super premium artiscan mescal brand Montelobos, and Licorera Ancho Reyes y CIA S.A.P.I. de C.V., brand owner of Ancho Reyes spicy liqueur for USD35.7 million (€32.7 million).

2 Responses to “The biggest drinks acquisitions of 2019”

  1. Sam Adams says:

    No mention of LVMH buying Whispering Angel?

  2. Josh M says:

    What about the fact that Constellation just sold off Ballast Point, which they originally purchased for $1B after just 4 years??

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