The biggest drinks acquisitions of 2019

Diageo acquires ‘significant’ majority stake in Seedlip

Distill Ventures, an accelerator for small brands backed by Diageo, acquired a minority stake in non-alcoholic ‘spirit’ brand Seedlip in June 2016.

Seedlip is the second brand Diageo has acquired through the accelerator programme, and the first that only produces non-alcoholic drinks. The acquisition also includes sister brand Æcorn Aperitifs, which launched earlier this year, a spokesperson told db at the time.

Ben Branson, Seedlip’s founder, said that both Diageo and Distill Ventures’ “shared belief in our vision has enabled us to build a business that’s ready for scale and I’m excited to continue working with Diageo to lead this movement”.

2 Responses to “The biggest drinks acquisitions of 2019”

  1. Sam Adams says:

    No mention of LVMH buying Whispering Angel?

  2. Josh M says:

    What about the fact that Constellation just sold off Ballast Point, which they originally purchased for $1B after just 4 years??

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