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Conor McGregor launches whiskey label

MMA champion Conor McGregor’s whiskey label also caused quite a stir when it was finally released back in September.

Proper No. Twelve Irish Whiskey, produced by Eire Born Spirits, is a blended Irish whiskey made by master distiller David Elderman. McGregor is the majority shareholder, CEO and chairman of the brand.

The spirit flew off shelves in Ireland following its release, with Tesco stores being forced to ration customers to two bottles per purchase. The store also posted a warning to customers on Facebook that supplies were running low.

According to media reports, fans are now flogging their empty bottles on eBay for more money than they bought the bottle for…

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