Have you tried the world’s first high fibre beer?
Scottish alcohol-free beer brand Brulo has launched its All Good IPA, a beer that delivers 5g of dietary fibre per can. db finds out more.
The new 0.5% ABV IPA launches amid research revealing that 96% of UK adults fail to meet the recommended daily fibre intake. Brulo tackles this issue head-on by brewing the world’s first beer to meet the official threshold for a high-in-fibre claim.
The British government recommends 30g a day for adults, but, according to a Marks & Spencer report published earlier this year, the average intake is only around 16.2g, and 96% of the population falls short of the daily fibre recommendations.
‘More fibre than a bowl of porridge’
All Good IPA delivers 5g of fibre per 330ml can—arguably more fibre than a bowl of porridge, two slices of wholemeal toast, or a medium banana—and roughly 17% of an adult’s recommended daily intake in a single beer.
The brewery explained that the beer started as a question. Although the alcohol-free category was racing toward sweeter, fruit-led styles, Brulo asked its customer base what they actually wanted next and the answer surprised the team.
Talking to db about the consumer research, Brulo founder and CEO James Brown said: “I genuinely thought they’d ask for something fruity. Given where the category was heading, that’s what I would have bet on. Instead, by a wide margin, they asked for something functional. A beer that gave back. I’d assumed they wanted indulgence. They wanted purpose. And they were specific about it: a proper beer, no fake flavouring, no sweet fruit bolted on to a base recipe as an afterthought. They wanted the real thing, with real benefits. Once we sat with it, it made complete sense. The people drinking alcohol free beer are already making a choice about their health. They were asking us to take that further.”
‘Improved attention and focus’
According to Brulo, the fibre comes from a clinically researched soluble fibre with a growing body of evidence behind it. A peer-reviewed study published in The Journal of Nutrition in March 2026 by researchers at the University of Illinois Urbana-Champaign already found that daily consumption of soluble fibre significantly improved response times in attention and focus tests for middle and older-aged adults. This seemed like a good place to start and the brewery pondered whether a fibre-filled non-alcoholic beer might actually help with focus.
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Earlier studies have shown the same fibre increases beneficial gut bacteria including bifidobacteria and supports the production of short-chain fatty acids, which the science community considers central to gut, immune and metabolic health. Added to this, a separate Purdue University study found soluble fibre could even potentially increase calcium absorption through changes in gut microbiota.
Assessing the opportunity, Brown added: “Beer has always been the thing your body forgives you for. We thought it was time beer started giving something back. All Good IPA is a properly hoppy West Coast IPA that delivers more fibre than your breakfast. It tastes like the beer you want to drink and works like the food your body actually needs. Pints and porridge had a child, basically.”
He explained to db that the launch caps 12 months of recipe development and pointed out that “getting 5g of soluble fibre into a hop-forward IPA without losing aroma or freshness was harder than it sounds”.
Additionally, it became evident that the challenge was not body, which the fibre actually helps with, but ensuring the fibre survived the brewing and packaging process intact, did not break down over shelf life, and did not flatten the hop expression.
‘Pours like an IPA, tastes like an IPA, and works like a fibre supplement’
Because of these tasks, Brulo ran extensive forced-ageing trials to confirm the fibre remained totally stable in the can over the long term. As such, the result is a beer that pours like an IPA, tastes like an IPA, and works like a fibre supplement.
Brown added: “The functional alcohol free space is the fastest-growing area of the category, but a lot of the marketing in this space makes claims that aren’t backed up. We almost called this beer All Good Prebiotic IPA before realising the word ‘prebiotic’ isn’t an authorised health claim in the UK or EU. A surprising number of brands haven’t been checked. We took a different approach: pick an ingredient with real clinical evidence, dose it at a level that actually delivers, and only make claims we can stand behind. The beer does the work, the science does the talking.”
All Good IPA is available now via the Brulo beer webshop and retails at £2.62 for a 330ml can. The beer is vegan and brewed to just 0.5% ABV.
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