Ryan Reynolds signs Aviation Gin deal with Sir Richard Branson

Virgin boss Sir Richard Branson and Hollywood actor Ryan Reynolds have announced a partnership that will see Reynolds’ Aviation American Gin served on Virgin Atlantic flights.

Ryan Reynolds and Sir Richard Branson

Owned by actor and producer, Ryan Reynolds, Aviation American Gin will be served in Virgin Atlantic Clubhouses and on board at 35,000 feet, as the brand’s exclusive airline partner.

Reynolds bought the gin brand earlier this year, purchasing an “ownership interest” in the US gin, based out of Portland in Oregon, from its co-owner Davos Brands, which previously bought the brand from Oregon-based House Spirits Distillery in 2016 for an undisclosed sum.

Speaking about the partnership with Virgin, Reynolds said: “I’ve been a huge fan of Sir Richard Branson and Virgin for years. For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honor. We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”

To celebrate the partnership, a selection of lucky passengers on board Virgin Atlantic flights on the 30th September will get a special mixology experience hosted by bartenders from some of the world’s best bars, including The Dead Rabbit in New York to Smugglers Cove in San Francisco.

Virgin Atlantic and Aviation Gin will also be bringing their partnership to this year’s London Cocktail Week. From October 3–7, Virgin Atlantic will host activations at the Old Truman Brewery. Guests can stop by for exclusive Aviation Gin cocktails from some of the world’s best bars, including Employees Only’s First Blush or Black Tail’s Terminal A.

Sir Richard Branson, Virgin Group Founder, added: “I’m delighted Virgin Atlantic is working with Ryan and his team on this partnership. Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination.”

As part of the partnership, Sir Richard Branson and Ryan Reynolds will appear in co-branded digital content this winter.

One Response to “Ryan Reynolds signs Aviation Gin deal with Sir Richard Branson”

  1. Dan Brennan says:

    Great partnership ! Looking forward to sampling on my next
    Visit to the UK

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more