Beer considered to be the ‘most American’ of drinks
Ahead of Independence Day celebrations, new statistics have revealed that the majority of adults believe beer is the drink that is understood to be “most American”. db looks at the findings.
As Americans prepare for the nation’s 250th anniversary this 4 July, a new national survey has shown that beer continues to hold a central place in American culture and shared experiences.
According to the Morning Consult survey data, nearly two-thirds (64%) of adults age 21 and older consider beer part of American tradition, while 63% say “beer is as American as apple pie”.
The survey, commissioned by the Beer Institute, noted that more than half of adults (55%) selected beer as the drink that feels most American, surpassing soda (47%), iced tea (43%), lemonade (33%), spirits (17%) and wine (14%).
Part of American tradition
Speaking to the drinks business, Beer Institute president and CEO Brian Crawford said: “Beer isn’t just part of America’s Fourth of July traditions; it’s the beverage Americans most associate with celebrating our nation. From backyard barbecues to fireworks with family and friends, beer has long brought people together to mark the holiday. And, beer’s many low- and no-alcohol options make it the perfect choice for adults to celebrate responsibly.”
From backyard barbecues to national holidays, beer is deeply woven into the fabric of life in the US. Among those who view beer as part of the American tradition, 80% associate it with Fourth of July celebrations and 80% with cookouts.
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Crawford told db: “As we look ahead to America’s 250th anniversary, choosing a beer is also a way many Americans are showing support for the businesses, workers and communities behind our nation’s most iconic beverage.”
Crawford explained: “As our nation prepares to celebrate 250 years of independence, Americans recognise that beer is a part of our traditions, milestones and gatherings. This survey shows that Americans continue to see beer as an enduring part of our shared culture and heritage.”
‘Moments that matter’
The Beer Institute noted that, with millions preparing to celebrate America’s 250th anniversary this year, beer remains a key part of the 4 July holiday.
Assessing the findings from the survey, the data revealed that 95% of Americans are hosting or will be attending a 4 July party and plan to include beer at their event. Additionally, 62% say beer is a “must-have” at their 4 July gathering, on par with staples like barbecued food, music and fireworks. Plus, nearly seven in 10 (69%) have said that beer plays “an important role” in their 4 July celebrations.
Crawford added: “Beer’s story is America’s story. Whether gathered around a grill, at a ballgame or with family and friends, Americans continue to raise a beer to the moments that matter.”
The research also highlighted that, if looking beyond this year’s celebration, Americans also see beer remaining an important part of the nation’s future. For instance, nearly eight in 10 adults (78%) believe beer will remain a central part of American culture and celebrations over the next 250 years.
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