Ryan Reynolds buys Aviation Gin

Actor Ryan Reynolds has bought a “significant” stake in the US-based Aviation Gin, becoming its new owner and creative director, calling it the “best damn gin on the planet”.

The Deadpool star has purchased an “ownership interest” in the US gin, based out of Portland in Oregon, its co-owner Davos Brands has confirmed.

“We couldn’t be happier that Ryan discovered Aviation,” said Andrew T. Chrisomalis, CEO of Davos Brands. “He wholeheartedly embodies the authentic, original spirit of Aviation Gin. Ryan has worked tirelessly to create some of the world’s most iconic media properties and will bring that drive and creativity to sharing Aviation with the world.”

Reynolds, who was listed as the world’s 15th highest paid actor in 2017 by Forbes, pursued the investment after tasting Aviation Gin for the first time, a press release claimed, which also offered a personal line to Reynolds via his new company email address.

Predictably, and perhaps sensibly, the email address fired out an automated out of office response from the actor, which nevertheless shed some light on Reynold’s interest in the brand.

It read: “Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk.

“About a year ago, I tried Aviation for the first time. Since that day, I’ve spent my time finding some way to infiltrate the company. I did this for one simple reason:  It’s the best damn gin on the planet. Period.

“My responsibilities here at the company are vast. I’ll spend my days being photographed intermittently clinching my jaw muscles while pointing at things and nodding. I’ll drink Aviation Gin. I’ll sit in board meetings, imagining my very own Red Wedding.

“I don’t know whose idea it was to allow me into the gin business, but I can assure you, there are smarter, more reasonable people in charge.

“Thank you again for your email… If the matter is urgent, please contact my secretary, Bruce, who’ll respond the moment I get a secretary named, Bruce.”

He signed off the note as “Ryan Reynolds, owner, Aviation American Gin”.

As part of his investment, Reynolds will also take a seat on its board, become a creative director for the brand and “play an active role in the day-to-day business” as part of his “mission to introduce the world to the great taste of Aviation,” the release stated.

While Reynolds is named clearly as the company’s new owner, the size of his stake in the company, nor its value, have been disclosed.

Reynolds added: “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way. If you think all gin tastes the same, you’d be mistaken. Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.”

HIs investment follows other high profile celebrities to have entered the spirits arena, including Diddy and more recently George Clooney, who last year sold his Casamigos Tequila brand to Diageo for US$1billion – a deal Reynolds no doubt will have noted.

Davos Brands bought Aviation Gin in from Oregon-based House Spirits Distillery in 2016 for an undisclosed sum.

I own nothing in this photo. Except that gin company. @aviationgin

A post shared by Ryan Reynolds (@vancityreynolds) on

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more