Wine condoms now a million-dollar business

An entrepreneurial mother and son duo are laughing all the way to the bank as their quirky ‘wine condom’ business has amassed over a million dollars in sales.

Founded in 2014 off the back of a successful Kickstarter campaign by entrepreneur Mitch Strahan and his 51-year-old mother Laura Bartlett, the pair describe their novel product as “the ultimate protection for wine lovers”.

Aimed at drinkers looking to reseal their wine, each disposable latex “condom”, developed by a rubber company specialising in food, can be used on any bottle.

The idea for the product came about after Bartlett came home from a neighbour’s house one night with a bottle of wine sealed with clingfilm and rubber bands.

Spotting the strange seal, Strahan joked that it looked like a wine condom. A few months later he decided to make his own and cash in on the novelty factor.

The pair raised $7,500 from Kickstarter in 2014, which they used to launch the tongue-in-cheek brand that runs with the tagline: ‘Screw the cork, use a condom’.

To get their dream off the ground, the pair needed additional capital, so single mother Bartlett sold her house and moved into an apartment in order to fund it.

The condoms have proved so popular that they have been bought in large quantities by savvy wine lovers and sold on for upwards of $100 a six-pack.

The pair claim the rubber condoms are 99.9% effective in preventing unplanned spillage.

Sold in $15 packs of six, the portable stoppers provide “on-the-go protection”, and, unlike actual condoms, can be used more than once.

For similarly wacky wine ideas, see our round-up of the top 10 pointless wine accessories.

3 Responses to “Wine condoms now a million-dollar business”

  1. Alan Mayne says:

    I’ll drink to that!

  2. Malcolm says:

    Another reason for using screw caps. Unscrew the cap and re-screw the cap. No spillage. No extra expense. Spend the $15 on another bottle. Enjoy

  3. John says:

    Interesting! Very very interesting.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events & Administrative Assistant

The Drinks Business
London, UK

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 28th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more