Watch: Ryan Reynolds puts silent meditation, cage-free botanicals and tears into gin

Actor and owner of Aviation Gin, Ryan Reynolds, has tried his hand at a marketing video, talking viewers through the gin’s production process, which includes four hours of silent mediation, an ordination by the Unitarian Church and citrus fruits misted with his tears.

In a video released yesterday, the Canadian-born actor narrated a ‘marketing’ video for his gin brand Aviation.

In the video he stated: “I take my responsibilities as owner of Aviation Gin seriously. This does not extend to our marketing, however, which I take as un-seriously as humanly possible”.

According to Reynolds, the ‘process’ begins each morning at 4am with the distilling team engaging in four hours of silent meditation.

He then reveals that the oranges used in the gin “are misted using only the tears of Aviation’s owner, me, Ryan Reynolds”.

Appealing to those concerned about botanical welfare, he confirms that all ingredients used are “humanely caught, cage-free and grain-fed”. Every bottle, apparently, is also ordained by the Unitarian Church of Fresno, California and serenaded by the music of Sarah McLachlan.

Reynolds bought a “significant” stake in Aviation Gin in February this year and has appeared on programmes including Jimmy Fallon’s Tonight Show in his role as brand owner and creative director.

In September, Reynolds and Virgin boss Sir Richard Branson announced a partnership that will see Aviation Gin served on Virgin Atlantic flights.

While Reynolds’ video was not based on truth, an English cathedral has recently released a gin, ingredients such as organic turkey breast have been used by gin producers, and distilleries in the US are using reggae, hip-hop and blues to create “musically matured” whiskies, Bourbons and rums. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more