Legal highs: The drinks companies taking on cannabis

Southern Glazer’s Wine and Spirits

In May this year, it was announced that the Canadian branch of drinks distributor Southern Glazer’s Wine and Spirits had created a separate business arm dedicated to cannabis products.

Great North Distributors, a subsidiary of Southern Glazer’s, confirmed a deal with marijuana producer Aphria to distribute its range across Canada from 17 October.

Aphria’s chief executive, Vic Neufeld, said that the drinks firm has the “right resources and expertise to allow us to capitalise on the opportunities in the industry on a national scale”.

In a release today as it launched its first official day of cannabis sales, Great North Distributors claimed that it is Canada’s first national sales broker for legalised cannabis.

Doug Wieland, executive vice president and general manager of Great North Distributors said: “This is an exciting day in Canada and we are ready to put our experience and expertise to work to ensure the efficient, legal, and safe distribution of cannabis in Canada. We not only were the first national sales broker for legalised cannabis, but I’m confident that our preparations over the past few months will make us the best”.

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