Coca-Cola eyes move into cannabis drinks

Coca-Cola is the latest drinks giant to be eyeing up a move into the burgeoning cannabis drinks category and is reportedly in talks with Canadian cannabis producer Aurora to develop drinks infused with CBD.

According to Bloomberg, Coca-Cola is keen to tap into the trend for cannabis drinks as fizzy drinks sales slow due to a dip in demand for sugary sips.

Bloomberg reports that the Atlanta-based drinks giant is closely monitoring the growth of drinks infused with CBD – the non-psychoactive ingredient in marijuana that is used for medical purposes to ease everything from inflammation and cramping to epilepsy.

“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world – the space is evolving quickly,” Coca-Cola spokesman Kent Landers told Bloomberg News.

Heather MacGregor, a spokeswoman for Aurora, told Bloomberg that the cannabis producer is interested in entering the CBD-infused drinks space.

Aurora is Canada’s third-largest cannabis maker, with a market value of C$8.7 billion. Its shares surged by as much as 23% in New York yesterday after the news emerged of a potential Coca-Cola collaboration.

Coca-Cola is the latest in a growing line of drinks companies to have shown an interest in the production of cannabis drinks.

Drinks giant Constellation Brands, owner of Corona, was one of the first firms to throw its hat into the ring and last month announced plans to invest a further $4 billion in Canadian cannabis maker Canopy Growth Corp to increase its stake in the company to 38%.

UK-based Diageo is also keen for a slice of the action and is currently in talks with no less than three different Canadian cannabis producers with the view to developing its own line of CBD-infused drinks.

Brewers are also interested in entering the cannabis drinks game. Molson Coors has embarked on a joint venture with Quebec’s Hexo’s Corp to develop a range of cannabis drinks in Canada.

Meanwhile, Heineken’s Lagunitas label has launched a brand specialising in non-alcoholic drinks infused with THC, marijuana’s active ingredient.

As fizzy drinks sales continue to slide, Coca-Cola is on a diversification drive, adding teas, juices and mineral waters to its portfolio and acquiring the Costa Coffee chain for US$5.1 billion in August. Cannabis will become legal in Canada on 17 October this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more