Canadian startup creates first beer brewed with cannabis

A team of scientists in Canada are developing a beer brewed from cannabis, as drinks makers across the country compete to capitalise on the country’s burgeoning legal weed industry.

Creating a unique product within the fledgling market, Province Brand’s beer is brewed with the “stalks, stem and roots of the cannabis plant,” chief executive Dooma Wendschuh told the Guardian.

Typically, cannabis beers found in the USA and Canna are brewed with hops and barley before having their alcoholic content removed and infused with cannabis oil which contains THC, the psychoactive component of the plant.

But Province, an emerging brewer in the alcohol-free beer sector, filed a patent to brew with cannabis plants directly instead of traditional grain in July last year. Now, the Toronto-based startup is in a race against established drinks giants and to launch its new weed-inspired product when Canada officially legalises regulated use of the drug later this year.

Constellation Brands— a multi-billion-dollar drinks firm known for brands such as Corona — announced it is partnering with Canopy Growth last year, one of only 84 licensed cannabis producers in Canada, to research the possibilities in the market, a move which has already secured around $300 million for the company in its most recent financial report.

Wendsuch said that the fact that Constellation was the first Fortune 500 company to invest in the cannabis space, rather than a tobacco firm, is proof of the market for cannabis beverages not only exists, but will be one to watch.

“We started our company in 2016 when it was not known whether alcohol free beverages which intoxicate using cannabis or its phytocannabinoids would ever be legalised in Canada.

“The government, just a few months ago, made it clear they’d allow [these types of products], and I’d suspect that’s what made Constellation Brands step up.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

UK Sales Manager, London Wine Fair

The Hemming Group Ltd, Drinks division
London, UK

Sales Manager - Zanzibar

Zanzibar MMI
Zanzibar, Tanzania

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Wines of Argentina - Edinburgh

Edinburgh ,United Kingdom
24th Oct 2019

Decoding the Terroir of Beaujolais

Bristol,United Kingdom
28th Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more