The world’s best-selling gin brands right now

6. LARIOS

Brand owner: Beam Suntory

Volume 2018: 2.41

Volume 2019: 2.48

Change: 2.9%

The biggest-selling gin brand in Spain, Larios is owned by drinks behemoth Beam Suntory, and has stormed a path in recent years. Since 2016 it has doubled its volume sales from 1.2m to the 2.48m that it shifts globally today.

Its range includes Larios Dry Gin – a 37.5% abv London Dry Gin made with Mediterranean orange and lemon botanicals, and Larios 12 –  a 40% abv gin featuring twelve botanicals in a blend of five distillations, enhanced with orange blossom. Jumping on the pink gin trend, in 2016 the brand launched Larios Rosé, a gin infused with strawberries. 

Last year the brand launched a gin flavoured with four distillations of wild juniper exclusively for the travel retail market at stores operated by travel retailer Dufry in Spain. Called Larios Provenzal, the gin uses a base of corn in its distillation “to give the liquid a smoother profile”, which is then flavoured with a selection of fresh Mediterranean citrus fruits.

According to the WSTA, sales of flavoured gin in the UK contributed more than half of all the growth in the gin category during 2018, with sales totalling £165 million, up by 751% compared to the year before. Despite pink gins only making up one fifth of total sales, the WSTA said in December 2018 that “flavoured gin has driven over half of all growth in gin in the last recorded 12 months”. Almost three quarters of the growth in flavoured gin can be attributed to pink gin alone.

Earlier this year Beam Suntory reported a 6.5% revenue growth for 2019, acknowledging that it had been impacted by EU-US tariffs on American whiskey, and a boycott of Japanese products in South Korea. “Total sales grew 6.5%, benefiting from our premiumisation actions across brands and markets,” said Albert Baladi, CEO of Beam Suntory. Baladi was appointed CEO in 2019, having joined the company eight years prior, most recently serving as Chief Operating Officer. He added: “Sales grew at a mid-single-digit rate in the United States, at a high-single-digit rate in Japan, Australia, New Zealand and South Africa, and at double-digit rates in China, India, Southeast Asia, Russia and Mexico.”

Beam Suntory’s gin portfolio also includes London-based gin distiller Siupsmith, which it acquired in December 2016, and Japanese gin Roku.

2 Responses to “The world’s best-selling gin brands right now”

  1. F. George Dunham, III says:

    A trick I learned from a coworker is this, when you haven’t showered and you are enjoying a martini made with Gordon’s, take a drop and dab it behind your ears and under your shirt and it will mask your body odor. Only Gordon’s works this way because it is clean and smells like soap. Otherwise you will smell like a wino.

  2. Nigel Greening says:

    And where is by far the biggest selling gin in the world… Ginebra San Miguel?

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