Top drinks marketing campaigns and news: December

Warner Edwards Gin

Northamptonshire-based distiller Warner Edwards unveiled a festive marketing campaign last month featuring hedgehogs and bottles of its rhubarb gin in an effort to boost its “farm-grown” credentials.

The hedgehog stars in a new video and billboard advertising campaign, featuring illuminated bottles of the distiller’s rhubarb gin.

Working with London-based agency Pablo, the Farm-Grown Gin activation also saw tractors lit up in fairy lights driven around the streets of London, towing billboards displaying images from the new campaign.

The activation supports charity Hedgehog Street, which helps to safeguard and conserve hedgehogs in Britain. The number of hedgehogs in the UK has fallen by a third in 10 years and the activation will support work to improve habitats through conservation and sustainability initiatives.

Commenting on the brand’s first large-scale campaign, Tom Warner said: “We began on my family farm with the things that matter most and a dream to save the world from mediocre gin.

“We ended up stripping the industry back to its roots: we became gin farmers, driven by passion and innovation. Our Farm-Grown Gin campaign brings this to life, giving our epic fans a glimpse of the natural beauty at Falls Farm.”

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