‘Furmint February’ to be launched in UK

12th December, 2018 by Rupert Millar

Wines of Hungary UK has said it will be launching a ‘Furmint February’ initiative in the UK next year with an aim to celebrate the grape and bring attention to it.

Zsuzsa Toronyi of Wines of Hungary UK, said: “Furmint is Hungary’s flagship grape variety and the most important grape behind the renowned sweet wines of Tokaj, the “wine of kings and king of wines”.

“Furmint has been gaining more and more recognition in the UK, so we felt that now is right time to shine a light on this exceptional grape variety.”

The initiative will be aimed at both the trade and public. The trade programme will begin with a big Furmint tasting of 60 wines from 20 producers at 67 Pall Mall on 30 January.


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One Response to “‘Furmint February’ to be launched in UK”

  1. Graham says:

    Can’t believe the marketing people are getting this so wrong! February is our coldest month, no-one wants to drink a chilled white wine in February.
    Here’s their rationale………Furmint..February…February…..Furmint…….I know let’s do a Furmint Febraury. they need the sack!!

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