Biggest drinks trade acquisitions of 2018

Sex and the City’s Mr Big buys Ambhar Tequila

Following in George Clooney’s footsteps, Sex and the City star Chris Noth acquired a majority stake in Ambhar Tequila for an undisclosed sum in September. Following an interview with the drinks business in December, the star joked that his Tequila was “better than Clooney’s”. 

Ambhar Tequila is made in small batches from 100% Weber Blue agave. All harvesting and preparation is done by hand and the agave hearts are steamed, roasted, mashed and fermented in accordance with ancient recipes.

The range includes an oak rested Reposado and an oak aged Añejo which is said to boast “smoky aromas and soft, silky palate”.

The bottle is inspired by the ‘canteen’ bottles cowboys used to carry alcohol in, and features a dragonfly luck charm tied to a leather chord.

The American actor, known for his roles on Law & Order and The Good Wife, will take on the role of creative director for Ambhar and will work with its founders on how to grow the brand in the US and export markets.”

Noth helped secure a national distribution deal with the Republic National Distributing Company in the US, to take the Tequila across America. At the moment, the Ambhar range is available at select stores in Florida, Texas, California, Oklahoma and Mississippi, and is also on sale in Mexico. It will soon be available in New York, Colorado, Illinois, and Ohio.

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