Legal highs: The drinks companies taking on cannabis

Breakthru Beverage

US multi-state wholesaler Breakthru Beverage announced that it had invested US$9.2 million in Canadian cannabis producer CannTrust in September, becoming the exclusive distributor for CannTrust products in Canada.

In a release sent out post-legislation in Canada, Breakthru announced the launch of its subsidiary Kindred Partners, a Toronto-based speciality cannabis brokerage.

Kindred will provide brokerage services and a route-to-market in Canada for CannTrust products.

David Prodanovic, Kindred’s general manager, commented: “CannTrust has a strong reputation in the medical cannabis field, and we are thrilled to partner with them in extending their reach to the recreational cannabis market. We believe this partnership provides a great opportunity for mutual, long-term growth in an emerging market and we look forward to growing our relationship”. 

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