Legal highs: The drinks companies taking on cannabis

Molson Coors

Also in August, brewing giant Molson Coors confirmed a deal with medical marijuana firm The Hydropothecary Corporation to launch a standalone startup business which will develop “non-alcoholic, cannabis-infused beverages for the Canadian market following legalisation”.

“We decided entering the cannabis space would provide us with a real growth opportunity,” Frederic Landtmeters, CEO of Molson Coors Canada, told Bloomberg.

He also revealed that Molson Coors chose Hydropothecary in light of its work in research and development, its loyal customer base and its strong brand.

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