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Thursday 24 April 2014

Marketing

Alcohol advertising affects brand choice but not consumption

Alcohol advertising has a negligible impact on consumption according to new research of British residents.

Friday, April 27th, 2012 3 Comments »

Building a successful global beer brand: part 7

In this last installment we outline the final stage in the process of building a global beer brand.

Thursday, March 22nd, 2012 2 Comments »

Building a successful global beer brand – part 6

Having illustrated the perils of failing to create a unique proposition with your brand, we examine the third step to success.

Tuesday, March 20th, 2012 2 Comments »

Building a successful global beer brand – part 5

Having stressed the importance of creating a sense of uniqueness for the global consumer, we compare two brands who got this right and wrong.

Tuesday, March 20th, 2012 No Comments »

Building a successful global beer brand: part 1

Despite hundreds of attempts, only a select few beer brands have made the successful transition from local to global.

Monday, February 27th, 2012 No Comments »

Website revamp at Quinta do Noval

Quinta do Noval has launched a new website to provide a fresh insight into the historic Douro Valley property.

Monday, February 13th, 2012 2 Comments »

Unit awareness drive unveiled

UK retailers today unveiled a national campaign to raise consumer understanding about the number of alcohol units in their drinks.

Thursday, February 9th, 2012 No Comments »

Lionel Messi wine set for launch

Football superstar Lionel Messi is to become the latest sportsman to enter the wine industry.

Thursday, February 9th, 2012 5 Comments »

“Hitler wine” case dropped

Austrian officials have dropped an investigation launched after a man was found to be selling wine and schnapps with Adolf Hitler on the label.

Monday, February 6th, 2012 No Comments »

Vinho Verde seeks UK “comeback”

Vinho Verde has identified 2012 as an ideal year to make a “comeback” in the UK as the trend towards lighter, lower alcohol wines gathers pace.

Wednesday, February 1st, 2012 No Comments »

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