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Sunday 4 October 2015


Bud Light sorry for ‘rapey’ beer slogan

Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.

Wednesday, April 29th, 2015 1 Comment »

Kumala offers ‘wind-down’ time

South African wine brand Kumala has launched a major consumer competition in the UK, offering the chance to win one of 10,000 “wind-down” prizes, from spa breaks to wine.

Wednesday, April 29th, 2015 No Comments »

Wine should be sold as ‘an emotional experience’

Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.

Tuesday, April 28th, 2015 3 Comments »

Pol Roger unveils Defender project

Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.

Thursday, April 16th, 2015 No Comments »

Trendsetting Bacardi appoints VP of fashion

By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.

Wednesday, April 15th, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

Johnnie Walker reveals futuristic glass

To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.

Friday, April 10th, 2015 No Comments »

Carlsberg pours free beer from poster

Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.

Thursday, April 9th, 2015 No Comments »

Suntory’s exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.

Wednesday, April 8th, 2015 1 Comment »

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

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