Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.
South African wine brand Kumala has launched a major consumer competition in the UK, offering the chance to win one of 10,000 “wind-down” prizes, from spa breaks to wine.
Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.
Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.
By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.
Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.
To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.
Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.
As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.
Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.
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