To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.
Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.
As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.
Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.
Heineken has escaped an ad ban after a youth alcohol council branded one of its ads “irresponsible” for implying alcohol was key to success.
When it comes to design, vodka is in a league of its own.
The Court of Master Sommeliers’ European branch has confirmed a partnership with natural cork supplier Corticeira Amorim, which will offer education about wine faults for the organisation’s members and students.
From nude harvesters and foot fetishes to cherry-popping and body art – the alcohol industry has unleashed all manner of saucy ads over the years.
Pol Roger will show off a bespoke project as Champagne sponsor of the Land Rover Burghley Horse Trials this September, part of the house’s biggest ever UK marketing activity.
E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.
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