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Thursday 23 October 2014

Marketing

Top 10 new products in October

From a new craft gin to a wine inspired by a best-selling book and a Champagne with an artist’s touch, here are some of the new products launched last month.

Friday, November 1st, 2013 3 Comments »

Millennials changing face of wine industry

Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.

Thursday, October 10th, 2013 No Comments »

Lindeman’s bids to be ‘biggest Australian wine brand in the world’

Lindeman’s has launched a million pound UK digital campaign as part of a wider global push for the 170-year-old Australian brand.

Monday, October 7th, 2013 No Comments »

Top 10 video game inspired drinks

The world of gaming came alive this week with the launch of Grand Theft Auto 5, but what cocktail should you be drinking with this and other games?

Wednesday, September 25th, 2013 No Comments »

Beam to ‘make history’ with first global marketing campaign

Beam Inc has launched its first-ever global marketing campaign, which will be entitled “Make history”, for its flagship Jim Beam Bourbon brand.

Friday, September 6th, 2013 No Comments »

Gosset shows off latest redesign

Champagne Gosset has unveiled new packaging for its entry level cuvée Brut Excellence as part of a wider presentation revamp by the house.

Thursday, August 29th, 2013 No Comments »

Crabbie’s takes reins of Grand National

Crabbie’s takes over sponsorship of the Grand National in a move that sees the historic UK horse race’s prize break the £1 million barrier.

Wednesday, August 28th, 2013 No Comments »

Russian Standard targets festival season

Russian Standard Vodka is launching a “sea change” in its marketing strategy with a major presence at several UK music festivals this summer.

Thursday, May 30th, 2013 No Comments »

Shortlist announced for DB Awards 2013

The shortlist for The Drinks Business Awards 2013 has been announced following judging last week.

Monday, May 13th, 2013 No Comments »

Top 10 London pop-ups

Brands use pop-ups to showcase what they have to offer; so which have been London’s best of late?

Friday, March 22nd, 2013 No Comments »

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