You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Sunday 2 August 2015

Marketing

Top 10 sexed-up alcohol adverts

From nude harvesters and foot fetishes to cherry-popping and body art – the alcohol industry has unleashed all manner of saucy ads over the years.

Monday, March 9th, 2015 No Comments »

Pol Roger adds fizz to Land Rover model

Pol Roger will show off a bespoke project as Champagne sponsor of the Land Rover Burghley Horse Trials this September, part of the house’s biggest ever UK marketing activity.

Monday, March 9th, 2015 No Comments »

Gallo targets Millennials

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Thursday, February 26th, 2015 2 Comments »

Diageo embraces ‘internet of everything’

Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.

Wednesday, February 25th, 2015 1 Comment »

Gallo offers Twitter psychoanalysis

E&J Gallo Winery is inviting customers to have their Twitter activity assessed by a psychoanalyst as part of a campaign for its Apothic Red brand.

Thursday, February 19th, 2015 No Comments »

Sharp’s aims to ‘bring back adventure’

Cornish brewer Sharp’s has launched its latest UK campaign, which will allow its fans to win “adventures” with sporting figures.

Wednesday, February 18th, 2015 No Comments »

Rules to win in the UK on-trade

Alcohol brands in the UK on-trade must play by this set of rules to stand out and win with drinkers, according to Sean Kelly, on-trade specialist at marketing agency Space.

Tuesday, February 17th, 2015 No Comments »

Pol Roger increases horse power

Pol Roger has announced a major new sponsorship as official Champagne partner of the FEI European Eventing Championships 2015 at Blair Castle.

Monday, February 9th, 2015 No Comments »

Cîroc named Grammy Awards vodka

Cîroc Vodka has been named as the official vodka of the Grammy Awards after it signed a “multi-year” partnership with the music event.

Friday, February 6th, 2015 No Comments »

Argument to ban alcohol ads ‘misleading’

Campaigners’ calls for a “phased ban on alcohol advertising and sponsorship” to protect children are “weak and misleading”, according to The Portman Group.

Thursday, February 5th, 2015 1 Comment »

Most Read

Top 10 ways to reuse a wine bottle

18th May, 2015 by Lauren Eads

Top 10 funniest pub signs

29th June, 2015 by Lauren Eads

Top 10 Negroni spots in London

28th May, 2015 by Lauren Eads

World's most extravagant wineries

5th May, 2015 by Lauren Eads

Top 10 wild whisky bottles

11th June, 2015 by Lauren Eads

Top 12 Australian fine wines

11th May, 2015 by Lucy Jenkins

World's most popular alcohol brands

5th June, 2015 by Lauren Eads

Best value wines of Bordeaux 2014

5th May, 2015 by Rupert Millar

Top 10 Scotch whisky brands

8th June, 2015 by Rupert Millar

The London Wine Fair in pictures

21st May, 2015 by Lucy Shaw