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Thursday 8 December 2016 loc: GB

Marketing

Irish craft beer market to rise €20m

The value of Ireland’s craft beer scene is set to rise by nearly €20m by the end of 2016, according to a new report by the Irish food and drink board.

Tuesday, September 6th, 2016 No Comments »

Ardbeg launches ‘ARDventurous’ whisky challenge

Ardbeg is taking an ARDventurous approach to marketing its Scotch by inviting consumers to take part in a survival challenge on its remote island home of Islay.

Tuesday, September 6th, 2016 No Comments »

Marques de Casa Concha teams up with WSET

Chilean wine brand Marques de Casa Concha has partnered with the WSET to offer consumers money off one of its wine courses via a neck collar promotion.

Monday, September 5th, 2016 No Comments »

Diddy launches ‘motivational’ Ciroc vodka campaign

Sean “Diddy” Combs has teamed up with rapper French Montana on a new “motivational” campaign for Ciroc vodka that he hopes will inspire the next generation of entrepreneurs.

Friday, September 2nd, 2016 No Comments »

Naked Wine crowdfunds Simpson’s first English fizz

Simpson Wine Estate and Naked Wines has launched a crowdfunding exercise to develop an English sparkling wine brand that will be named by investors – but have already vetoed the name ‘Winey McWineface’.

Thursday, August 25th, 2016 3 Comments »

Selfridges take on new premium tonic range

Selfridges has listed Franklin & Sons’ range of premium tonic and mixers aimed at a “modern breed of discerning drinkers”.

Thursday, August 25th, 2016 No Comments »

Chandon makes festival debut at Number 6

Chandon is partnering with Festival No 6, the boutique music and arts festival in North Wales, in the first activation of its kind for the Argentine sparkling wine brand.

Monday, August 22nd, 2016 No Comments »

Beam Suntory partners with LA Galaxy

Beam Suntory has partnered with US soccer club LA Galaxy to become its official spirits partner as part of a multi-year deal that will see it open a Jim Beam bar inside the StubHub Center stadium.

Tuesday, August 16th, 2016 No Comments »

RAW gears up for NYC debut

Natural and artisan wine show RAW is gearing up for its debut in New York after tickets went on sale this week.

Monday, August 8th, 2016 No Comments »

Lidl broadens focus on regional France

Lidl has introduced its broadest Cellar of French wines, which is the first to be largely chosen by its consultant MW team.

Wednesday, August 3rd, 2016 No Comments »

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