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Saturday 5 September 2015

Marketing

Johnnie Walker reveals futuristic glass

To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.

Friday, April 10th, 2015 No Comments »

Carlsberg pours free beer from poster

Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.

Thursday, April 9th, 2015 No Comments »

Suntory’s exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.

Wednesday, April 8th, 2015 1 Comment »

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

Heineken escapes advertising ban

Heineken has escaped an ad ban after a youth alcohol council branded one of its ads “irresponsible” for implying alcohol was key to success.

Thursday, March 19th, 2015 No Comments »

Vodka: intelligent design

When it comes to design, vodka is in a league of its own.

Monday, March 16th, 2015 No Comments »

Amorim lends support to Master Sommeliers

The Court of Master Sommeliers’ European branch has confirmed a partnership with natural cork supplier Corticeira Amorim, which will offer education about wine faults for the organisation’s members and students.

Monday, March 16th, 2015 No Comments »

Top 10 sexed-up alcohol adverts

From nude harvesters and foot fetishes to cherry-popping and body art – the alcohol industry has unleashed all manner of saucy ads over the years.

Monday, March 9th, 2015 No Comments »

Pol Roger adds fizz to Land Rover model

Pol Roger will show off a bespoke project as Champagne sponsor of the Land Rover Burghley Horse Trials this September, part of the house’s biggest ever UK marketing activity.

Monday, March 9th, 2015 No Comments »

Gallo targets Millennials

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Thursday, February 26th, 2015 2 Comments »

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