London Wine Fair registration opens as new initiatives unveiled
The 2023 London Wine Fair has opened to registration as the organisers unveil a new partnership with Sustainable Wine Roundtable (SWR), which it says will ensure that sustainability is “front and centre” to the content at the show.
Taking place from 15th -17th May, the London Wine Fair will focus on sustainability, through its programme of educational seminars and industry briefings as well as across the entire digital offering, that will be available throughout May.
The SWR was founded in 2021 by more than 50 companies and organisations across the wine trade, to drive collective action across the global wine industry. Founding members include Enotria&Coe, JancisRobinson.com, Systembolaget, The Wine Society and Waitrose. As part of the new partnership, the SWR has worked with LWF to develop the content of the show, and will host host a series of debates and seminar on sustainability on the Central Stage. This will include a panel session on creating a global reference standard for sustainability, as well as initiatives in bottle weight reduction and logistics management.
Hannah Tovey, head of London Wine Fair, said the London Wine Fair had been a champion of sustainability for several years – from embracing challenging content on ground-breaking initiatives and hosting WTAF (Wine Traders for Alternative Formats), to its own commitment to recycling materials at the show, from those used to build the features and stands to the bottles as well as ditching the paper catalogue in 2018 – but the partnership took its commitment to sustainability “to the next level”.
“This year LWF has switched to a fully digital marketing campaign and was a very early adopter of the interactive digital exhibitor list – ditching the bulky paper catalogue back in 2018. Our partnership with SWR takes our commitment to sustainability to the next level, and we look forward to shining a spotlight on this area,” she said.
Exhibitors showing wines with strong sustainable credentials will be able to flag these on the Bottlebooks digital platform, to create expert-led ‘sustainable trails’ for visitors.
The organisers have already unveiled a brand refresh for the 2023 event and are planning a new layout to the show which is aimed at enhancing the visitor and exhibitor experience – for example two of two of the event’s most visited areas, Esoterica and Wines Unearthed, will move to the ground floor of Olympia’s iconic Grand Hall. More information and other new initiatives will be revealed in the run-up to the launch event in February.
Masterclass bookings will operate from the beginning of April.