The world’s best-selling gin brands right now

5. SEAGRAM’S

Brand owner: Pernod Ricard

Volume 2018: 2.6m

Volume 2019: 2.6m (Industry estimate)

Change: 0%

Pernod Ricard reported a successful year in 2019, with sales increasing by 6% to €9.2 billion according to its annual report. Its Seagram’s brand was notable for its continued growth in Europe, in particular Spain and Eastern Europe, as well as sub-Saharan Africa, where Pernod Ricard reported an overall 16% growth in sales across all of its brands, driven by Jameson, Chivas, Ballantine’s and Seagram’s.

The Seagram’s brand has walked a long and winding road since 1857, when its first distillery was founded in Ontario, Canada. Joseph E. Seagram became a partner in 1869 and the sole owner of the company in 1883, with the Seagram’s brand first introduced in the US in 1939. Having grown into one of the world’s largest conglomerates, the company’s alcoholic drinks business was sold in 2000, with the Seagram’s brand today owned by French drinks giant, Pernod Ricard.

In addition to its classic Extra Dry expression, launched in 1939, Seagram’s has also has a number of flavoured variants in its portfolio, including pineapple, peach, red berry, melon, lime and apple.

N.B: While Seagram’s is one of the world’s biggest gin brands, Pernod Ricard does not class it as a “strategic international brand”, and therefore its sales volumes are not routinely disclosed.

2 Responses to “The world’s best-selling gin brands right now”

  1. F. George Dunham, III says:

    A trick I learned from a coworker is this, when you haven’t showered and you are enjoying a martini made with Gordon’s, take a drop and dab it behind your ears and under your shirt and it will mask your body odor. Only Gordon’s works this way because it is clean and smells like soap. Otherwise you will smell like a wino.

  2. Nigel Greening says:

    And where is by far the biggest selling gin in the world… Ginebra San Miguel?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters