Top drinks marketing campaigns and news: December

Bacardi x Michael B. Jordan

Last month, rum maker and drinks giant Bacardi released a series of short films co-directed by actor Michael B. Jordan, promoting its premium range.

The film, Angels Share, is the first digital advert created for Bacardi’s premium rum range, which launched last year.

“This is an exciting time for rum, and as a rum guy, I knew I had to be a part of this project,” Jordan said. “I think rum is timeless. It’s always been there and it’s always been consistent.”

Click here to watch the video.

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