Legal highs: The drinks companies taking on cannabis

Heineken

US craft beer brand Lagunitas, owned by Heineken, launched an “IPA-inspired, THC-infused sparkling water,” in June this year.

Hi-Fi Hops came about through a collaboration between cannabis company AbsoluteXtracts and Lagunitas. It’s available in two versions, one with 10 mg of THC, and the other with 5 mg of THC and 5 mg of CBD.

“The idea of being a part of a no-calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future,” said Lagunitas CEO Maria Stipp.

Jeremy Marshall, Lagunitas’ brewmaster, added: “We often dream of hops and their cannabis cousin partying together at their family reunion. We wanted to bring this party to life in a drink. We believe that it’s high-time that good beer inspired a provocative yet refreshing tasting non-alcoholic alternative – bubbly, aromatic, bitter, fruity and herbaceous with no gluten, no carbohydrates and a smidge of California sun-grown cannabis in every sip.”

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