Top drinks marketing campaigns and news: December

Wines of Hungary UK x Furmint February

Wines of Hungary UK announced in December that it will be launching a ‘Furmint February’ initiative in the UK this year, with the aim of celebrating the grape and bringing greater attention to it.

The campaign will begin with a Furmint tasting at 67 Pall Mall on 30 January.

Throughout February, importers and retailers will be promoting the flagship Hungarian variety with tastings, dinners and special offers.

Caroline Gilbey MW, said: “Furmint has some similarities to Riesling – able to go from bone-dry, crisp and vibrant to intensely sweet, always with its hallmark steely acidity. At the same time, it has a touch of Chardonnay’s nature about it – capable of fine sparkling wines and able to respond well to oak and malolactic fermentation to give layered, complex, almost Burgundian wines.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more