Top drinks marketing campaigns and news: December

Cockburn’s x M Restaurants

Cockburn’s launched the ‘first ever’ Private Members’ Club for working Santas last month, offering a free Port and a comfortable spot for them to take a break from their duties this festive season.

The club was based at M Restaurants in Victoria, with the Port producer prompted to provide such a space following a survey of 100 ‘Santas’ found that 92% felt stressed while performing their yuletide duties.

Top stresses include dealing with pushy parents, the constant need to be “jolly”, and having to eat too many mince pies.

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