Top drinks marketing campaigns and news: December

Seedlip x Virgin Atlantic

Seedlip founder, Ben Branson

Non-alcoholic ‘spirit’ brand Seedlip announced an exclusive partnership with Virgin Atlantic last month that will see its drinks served on board Sir Richard Branson’s airline.

The partnership will see Seedlip served on board all Virgin Atlantic flights in its Upper Class, Premium and Economy cabins, while Seedlip cocktails will also be on pour at Virgin Atlantic’s Clubhouse lounges.

The deal makes Virgin Atlantic the first airline to serve Seedlip at 35,000 feet. A special menu of No & Low alcohol cocktails has been created for Upper Class flights and the lounges as part of Seedlip’s ‘N o l o’ concept.

“I’m so proud to be partnering with the Virgin Atlantic team to offer grown up alcohol free serves to passengers who are looking for proper adult options when they’re travelling,” said Seedlip’s founder, Ben Branson.

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