Top drinks marketing campaigns and news: December

Conker x RNLI

Dorset-based spirits producer Conker teamed up with the Royal National Lifeboat Institution (RNLI) last month to release a new navy strength gin, with a portion of the proceeds from its sale going towards the charity.

Conker Navy Strength Gin has an ABV of 57%, and is made using a blend of nine Botanicals: juniper berries, coriander seed, angelica root, oris root, casia bark, bitter orange peel, lime peel, elderberries and marsh samphire.

“I grew up on the Dorset coast and took every opportunity I had to be in the water,” said Conker founder Rupert Holloway. “The sea is extremely close to my heart, and as a result Conker Gin is distilled from marsh samphire hand-foraged from the Dorset coastline.

“There’s a perfect synergy between our two seaside brands – we are passionate about the work the RNLI undertakes and are proud to be playing a role in the RNLI’s continued independence and volunteer lifesaving.”

For every bottle of Navy Strength Gin sold, £5 will be donated to the RNLI, making a significant contribution to the charity’s vision to ‘End Preventable Loss of Life at Sea’. Since 1824 the RNLI crews and lifeguards have saved over 142,200 lives. Conker Spirit Navy Strength Gin (70cl) is available to buy at www.mastersofmalt.com for £42.95.

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