Biggest drinks trade acquisitions of 2018

Ryan Reynolds buys US-based Aviation Gin

February saw one of the biggest drinks trade acquisitions by a celebrity, as Ryan Reynolds snapped by US-based Aviation gin.

Declaring Aviation “best damn gin on the planet”, the actor confirmed he had bought a “significant” stake in the brand from Davos Brands for an undisclosed some, becoming its new owner and creative director.

As part of his investment, Reynolds will also take a seat on its board, become a creative director for the brand and “play an active role in the day-to-day business” as part of his “mission to introduce the world to the great taste of Aviation”.

Reynolds added: “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way. If you think all gin tastes the same, you’d be mistaken. Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.”

HIs investment follows other high profile celebrities to have entered the spirits arena, including Diddy and more recently George Clooney, who in 2017 sold his Casamigos Tequila brand to Diageo for US$1billion.

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