Biggest drinks trade acquisitions of 2018

Ryan Reynolds buys US-based Aviation Gin

February saw one of the biggest drinks trade acquisitions by a celebrity, as Ryan Reynolds snapped by US-based Aviation gin.

Declaring Aviation “best damn gin on the planet”, the actor confirmed he had bought a “significant” stake in the brand from Davos Brands for an undisclosed some, becoming its new owner and creative director.

As part of his investment, Reynolds will also take a seat on its board, become a creative director for the brand and “play an active role in the day-to-day business” as part of his “mission to introduce the world to the great taste of Aviation”.

Reynolds added: “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way. If you think all gin tastes the same, you’d be mistaken. Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.”

HIs investment follows other high profile celebrities to have entered the spirits arena, including Diddy and more recently George Clooney, who in 2017 sold his Casamigos Tequila brand to Diageo for US$1billion.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more