Here are the 10 consumer drinks trends to watch out for in 2018

4. Premium Mixers

Specifically, Fever Tree. Sales of Fever Tree tonics and mixers have risen by 77% this year, even as other high end producers continue to enter the market.

That being said, the Gin market has seen explosive growth in recent years, and with that comes a wider variety and higher quality of mixers.

Introducing natural tonics, free from artificial, metallic-tasting sweeteners, brands such as Fever-Tree have created mixers that allow the flavour of the gin to shine through.

speaking to the drinks business in July, Victoria Adams, brand marketing manager for Fever-Tree said: “Customers are now so aware of what they are drinking so it is important to showcase the ingredients in a product well, particularly if they are unusual.”

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