The world’s best-selling gin brands right now

3. TANQUERAY

Brand owner: Diageo

Volume 2018: 4m

Volume 2019: 4.5m

Change: 12.5%

Tanqueray, Diageo’s second-biggest gin brand, saw its organic net sales grow by 19% in 2019, while volume cases increased by 12.5% to 4.5m. This was the third biggest organic increase of all of Diageo’s international brands (behind Don Julio Tequila and Shui Jing Fang Baijiu), making Tanqueray one of its most powerful brands and reaffirming the continued pull of gin worldwide.

While the UK is still one of Tanquerary’s biggest markets, as with Beefeateril Tanqueray has also seen its sales rise in Brazil. Diageo reported that consumer spend on the gin category in this market has grown over 100% each year over the past five years, with growth being driven by the Tanqueray brand. Speaking during a media briefing in July 2019, Diageo CEO Ivan Menezes said that while gin may be peaking in the UK, there was plenty of opportunity for international expansion, citing both Brazil and Mexico as emerging markets.

The Tanqueray portfolio includes the original Tanqueray London Dry Gin, and Tanqueray No. TEN, the latter differentiated by its more complex combination of botanicals. It also includes a number of variants including Tanqueray Rangpur, which was first launched in 2006 and is made with Rangpur limes, and Tanqueray Malacca, a spiced gin aimed at the on-trade. Honing in on the flavoured gin trend, Diageo also launched Tanqueray Flor de Sevilla in 2018, a gin made with oranges from Seville. The gin is made with oranges as well as four other botanicals and is described as having a “tangy, sweet flavour, with notes of tangerine, juniper and coriander”.

2 Responses to “The world’s best-selling gin brands right now”

  1. F. George Dunham, III says:

    A trick I learned from a coworker is this, when you haven’t showered and you are enjoying a martini made with Gordon’s, take a drop and dab it behind your ears and under your shirt and it will mask your body odor. Only Gordon’s works this way because it is clean and smells like soap. Otherwise you will smell like a wino.

  2. Nigel Greening says:

    And where is by far the biggest selling gin in the world… Ginebra San Miguel?

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