8 gin launches in 2019 that show how the category is evolving

Whether you love it or loathe it, gin is still big business in the UK.

In September last year, it was reported that sales of UK gin have doubled in value in the past five years with exports and domestic sales totalling £2.2 billion in the year ending 16 June.

As reported by the drinks business, 2018 was a record year for sales of coloured and flavoured gins, with a multitude of new expressions hitting the market within the past year to 18 months.

Earlier this year, we spoke to Euromonitor’s drinks analyst Spiros Malandrakis, who told us that, while consumers might be past the “peak gin craze” businesses are finding increasingly creative ways to cash in on the demand for new flavours and expressions.

“It’s all about how you sidestep that nascent maturity and appeal to that demographic.”

Companies from outside of the spirits market have now started to dip their toes into the category, with wine producers like Accolade and Treasury launching their own pink-hued, gin-like serves, and Swedish cider maker Kopparberg launching two full-strength flavoured gins within a month of each other.

Meanwhile, large-scale spirits companies such as Pernod Ricard have diversified their portfolios with brands that, as Malandrakis put it, “play around with expectations” by veering away from dry London styles and into fruit-forward spirits inspired by the Mediterranean. It’s worth noting that by the end of 2018, the Wine and Spirits Trade Association found that flavoured gin has driven over half of all growth in the category throughout the year.

We’ve taken a look at the latest gins that have launched in the UK, which show how the category is continuing to evolve.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - Edinburgh

Cadrona Distillery
Edinburgh, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more