8 gin launches in 2019 that show how the category is evolving

Whether you love it or loathe it, gin is still big business in the UK.

In September last year, it was reported that sales of UK gin have doubled in value in the past five years with exports and domestic sales totalling £2.2 billion in the year ending 16 June.

As reported by the drinks business, 2018 was a record year for sales of coloured and flavoured gins, with a multitude of new expressions hitting the market within the past year to 18 months.

Earlier this year, we spoke to Euromonitor’s drinks analyst Spiros Malandrakis, who told us that, while consumers might be past the “peak gin craze” businesses are finding increasingly creative ways to cash in on the demand for new flavours and expressions.

“It’s all about how you sidestep that nascent maturity and appeal to that demographic.”

Companies from outside of the spirits market have now started to dip their toes into the category, with wine producers like Accolade and Treasury launching their own pink-hued, gin-like serves, and Swedish cider maker Kopparberg launching two full-strength flavoured gins within a month of each other.

Meanwhile, large-scale spirits companies such as Pernod Ricard have diversified their portfolios with brands that, as Malandrakis put it, “play around with expectations” by veering away from dry London styles and into fruit-forward spirits inspired by the Mediterranean. It’s worth noting that by the end of 2018, the Wine and Spirits Trade Association found that flavoured gin has driven over half of all growth in the category throughout the year.

We’ve taken a look at the latest gins that have launched in the UK, which show how the category is continuing to evolve.

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