Kopparberg adds to spirits range with purple Mixed Fruit Gin

Swedish cider brand Kopparberg has launched its second spirit inspired by its range of fruity ciders with a Mixed Fruit Gin, less than a month after breaking into the spirits category for the first time.

Kopparberg’s 37.5% ABV flavoured gin will be available only in Asda from 4 June for a limited period only, priced at £20 per 70cl bottle.

The drinks brand entered the spirits category for the first time earlier in May with the launch of a Strawberry and Lime Pink Gin, taking inspiration from Kopparberg’s best-selling cider flavour.

“It’s not been long since we announced our first foray into the gin market with our Strawberry & Lime flavour Kopparberg Premium Gin, and following such an enormous welcome response, we are even more delighted to tell our customers that they can soon get their hands on another variant,” Rob Salvesen, Kopparberg’s head of marketing, said.

Salvesen said using the brand’s Mixed Fruit Cider for the flavour “came as the next obvious choice as it is our second most-loved fruit cider flavour, and we wanted to offer gin-lovers more than just one option when it came to choosing a pink gin.”

Similar to the Pink Gin in style, Kopparberg’s new product uses purple shades to reflect the darker fruit colours and notes in the Mixed Fruit gin.

As well as moving up in ABV with its gin launches, Kopparberg has also diversified its product range by launching “alcohol-infused sparkling water” brand Balans in the UK’s retail sector earlier this year, to capitalise on the growth of low-sugar drinks.

Balans, which comes in two flavours (mandarin and lime) is produced in a similar way to cider, fermented from an apple juice base to break down sugar into alcohol, which provides a “low-calorie alcohol base”, according to the brand.

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