Kopparberg founders create low sugar, alcohol-infused sparkling water brand

The founders of Swedish cider brand Kopparberg have launched an “alcohol-infused sparkling water” brand in the UK’s retail sector to capitalise on the growth of low-sugar drinks.

Balans, which comes in two flavours (Mandarin and Lime) is produced in a similar way to cider, fermented from an apple juice base to break down sugar into alcohol, which provides a “low-calorie alcohol base,” according to the brand. A  combination of apple juice and cane sugar are added after fermentation alonsgside natural fruit flavourings.

The RTD cans will go on sale in ASDA for a 12 week trial period from 7 February, and will be available in Tesco stores from 1 April, retailing at £1.70 per 250ml can, or 4 x 250ml for £5.00.

The launch comes just under a month after Kopparberg’s cider products were criticised by shadow culture secretary Tom Watson for their high sugar content.

Watson called the high sugar levels in ciders like Kopparberg and their lack of labelling a “public health scandal” when he shared an article outlining the dosage of popular supermarket beverages published by the MailOnline in the run-up to Christmas. A 500ml bottle of Kopparberg contains around 53 grams of sugar.

“I love a drink but…THIRTEEN teaspoons of sugar. Almost DOUBLE the maximum recommended daily intake for an adult,” he said. “In ONE glass.”

“That’s @KopparbergUK cider, 500ml. The fact no labelling is required makes this a public health scandal.”

Despite being a “fairly new entrant” to the category, sales fruit-flavoured ciders have grown by more than 330% in the past 12 years, currently accounting for just over a quarter (27%) of the whole sector’s sales, according to the 2018 Westons Cider report. Researchers believe fruit ciders will make up 50% of the overall market by 2023.

One Response to “Kopparberg founders create low sugar, alcohol-infused sparkling water brand”

  1. Malcolm Reeves says:

    Maybe my maths are out but this can is 250 mL. At 4% alcohol (declared) it will contain 10 mL alcohol. Now as I understand it 1 mL alcohol has 5.5 calories (that is dietary calories, or 5.5 Kcals of real science) so 250 mL of drink will have some 55 calories from the alcohol, leaving just 5 calories from other sources, such as sugar.

    No sugar content is stated in these pictures but each gram would add a further 3.87 calories so the declared calories per 250 can would imply that there is about 1 gram of sugar per can. That would suggest there is very little added apple juice or cane sugar added after fermentation.
    .
    The 53 g of sugar in a 500 mL bottle of Kopparberg cider, if correct for that is about the same amount of sugar as in the same volume of fruit juice, would contribute 205 calories to that product and alcohol at about 5%v/v (I do not have any of it on hand to check the ABV) would give a further 135 calories for a bottle total of 340 calories.
    If one was to express the calories also as calories per 100 mL then we get around 61 cals/100 mL.

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