Fruit ciders to make up almost half of all cider sales by 2023

Fruit-flavoured ciders have been tipped to make up nearly 50% of the market within the next five years, according to new figures.

Despite being a “fairly new entrant” to the cider category, sales fruity varieties have grown by more than 330% in the past 12 years, currently accounting for just over a quarter (27%) of the whole sector’s sales, according to the 2018 Westons Cider report.

These types of cider have a stronger presence in the On-trade, making up around 36% of cider purchases worth an overall estimated £715 million.

Apple cider on the surface has had a choppy year, where value (-1.6%) and volume (-3.7%) are both in decline, according to the report. It currently makes up around 67% of the overall market share, with pear….