Top drinks marketing campaigns and news: December

Chris Noth x Ambhar Tequila

Chris Noth and db editor Lucy Shaw.

At the Tequila brand’s first tasting in London last month, owner and Sex and the City star Chris Noth revealed he believes Ambhar is “better” than fellow actor George Clooney’s Casamigos brand.

Promoting the brand at an event at Boisdale in Belgravia, Noth said: “Casamigos is a great product and is sold in a great way, but I believe Ambhar is a better Tequila as it’s richer and more complex. There’s room in the market for both.”

The American actor, known for his roles on Law & Order and The Good Wife, revealed to db that he’s planning a series of commercials for the brand that he’s due to star in, which run with the tagline: ‘Why not?’

“One of them is going to be set in a bar like Rick’s Café in Casablanca. There’s going to be a guy at the bar who’s too shy to buy a beautiful stranger a drink. Then I swoop in and slam a bottle of Ambhar on the bar and say, ‘why not?’”

Noth has taken on the role of creative director for Ambhar and is busy growing the brand in the US and UK, where it will go on sale in the spring.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more