Top drinks marketing campaigns and news: December

Jon Cena x Skyy Vodka

John Cena has been working with SkyyVodka since November

Wrestler and actor John Cena released the latest in a series of promotional ads for vodka brand Skyy last month.

Cena was named as a brand ambassador to SKYY Vodka in November, and has repeatedly appeared in its “Proudly American” campaign.

In his latest appearance, he recreated the famous ‘king of the world’ moment from James Cameron’s 1997 film Titanic while sharing his ‘thoughts’.

In the advert, entitled “Thoughts”, Cena stands on the bow of a Titanic-style ship, where he raises a glass to “Life, Liberty, and the American Spirit,” before re-enacting the film’s famous “flying” pose.

Click here to watch the video.

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