Top drinks marketing campaigns and news: December

Pol Roger x Barbarians

Pol Roger is now the official Champagne of Barbarian FC

Winston Churchill’s favourite fizz, Pol Roger, was named the official Champagne of Barbarian FC rugby football club for the 2018/19 season.

The partnership agreement is the latest in a long line of sporting collaborations for the house, which is also the official Champagne of Bath Rugby club. Barbarian FC was founded in 1890 by rugby enthusiast William Percy Carpmael at Friary Field in Hartlepool.

Pol Roger marked the start of the partnership at Barbarian FC’s first game of the season, The Killik Cup, against Argentina, held at Twickenham on 1 December.

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