Top 10 news of 2018 in China’s wine market

4. Bordeaux’s landmark case win in China

If Penfolds’ constant legal actions against counterfeiters are setting an encouraging example for fellow producers looking to protect their own intellectual property rights, the Conseil Interprofessionnel du Vin de Bordeaux (CIVB or Bordeaux Wine Council)’s landmark win last year against fraudsters who exploit Bordeaux trademarks is another welcome sign.

The chief counterfeiting operation, according to Thomas Jullien, the Bordeaux Wine Council’s representative in China, is based in the country’s main wine producing region in Shandong peninsula’s Penglai, and has been producing fake wines bearing the labels of Bordeaux and Médoc, two Geographically Indicated (GI) wine regions that the trade body has obtained trademark rights within China.

According to Jullien, the case is significant in the sense that Shandong remains China’s biggest wine production base by volume and is itself home to China’s two leading wineries – GreatWall winery and Changyu Pioneers – as well as foreign ventures such as Domaines Barons de Rothschild (Lafite)’s Chinese wine project, and which is trying to establish its reputation as a serious domestic wine producing region.

“For us, it’s sending a strong signal, [that] in that area, the local authorities are serious about enforcement. For us, it’s important, Penglai is an area that has ambition for wine production as well. In order to protect the Penglai name, they have to make sure they don’t have bad actors in that area,” Jullien said.

The win came shortly on the heels of the council’s other legal victory in Shanghai in December 2017, the de facto wine capital within mainland China, where three counterfeiters were convicted and fined for a combined total of more than RMB 1 million (US$145,000), the first criminal conviction on a collective GI.

“This is the first case. It is the first appellation case in China so it sets a precedent,” Jullien exclaimed on the magnitude of the win.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

Events Marketing Coordinator

Speciality Drinks
Park Royal, London NW10, UK

Account Manager

MMI Dubai
Dubai - United Arab Emirates

Cono Sur Masterclass

London,United Kingdom
14th Oct 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more