Fourteen promising drinks inventions unveiled in 2018

Augmented reality beer labels

In May, it was announced that creative design agency Freytag Anderson was partnering with 3D visualisation specialist Render Studio to develop technology that will enable users to view animated can designs in real-time using a mobile application.

Based in Glasgow, the agency has teamed up with local brewer Up Front, using Moby Dick-inspired illustrations by artist Stanley Donwood.

It is now working to animate the cans and create an augmented reality experience that can be viewed through an app.

Creative director at Freytag Anderson, Greig Anderson, said: “We decided to animate the cans as the artwork created by artist Stanley Donwood naturally had a strong sense of movement to it and a story to tell. We animated the flat artwork internally to create looping animations and then worked with our partners at Render Studio to create a series of 3D visualisations in which the packaging literally comes to life on can”.

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