Fourteen promising drinks inventions unveiled in 2018

Augmented reality beer labels

In May, it was announced that creative design agency Freytag Anderson was partnering with 3D visualisation specialist Render Studio to develop technology that will enable users to view animated can designs in real-time using a mobile application.

Based in Glasgow, the agency has teamed up with local brewer Up Front, using Moby Dick-inspired illustrations by artist Stanley Donwood.

It is now working to animate the cans and create an augmented reality experience that can be viewed through an app.

Creative director at Freytag Anderson, Greig Anderson, said: “We decided to animate the cans as the artwork created by artist Stanley Donwood naturally had a strong sense of movement to it and a story to tell. We animated the flat artwork internally to create looping animations and then worked with our partners at Render Studio to create a series of 3D visualisations in which the packaging literally comes to life on can”.

To find out more, please click here. 

One Response to “Fourteen promising drinks inventions unveiled in 2018”

  1. John Hancock says:

    I have a patented drinks accessory design that I need to set before the eyes of people familiar with the drinks industry. I am a retired Forex trader and have no knowledge of the drinks industry apart from enjoying a pint or two of lager. A business amateur I admit, but as an ex- trader I do recognise a good thing when I see it . Our survey indicates a 80/85 approval rating by social drinkers for this innovation. There are millions of people globally ready to use the product of this design, and my challenge is finding a way of getting it to them. Hit the 3 lines top left and take a look at the “brochure” on the website…all will be revealed.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more