Fourteen promising drinks inventions unveiled in 2018

Augmented reality beer labels

In May, it was announced that creative design agency Freytag Anderson was partnering with 3D visualisation specialist Render Studio to develop technology that will enable users to view animated can designs in real-time using a mobile application.

Based in Glasgow, the agency has teamed up with local brewer Up Front, using Moby Dick-inspired illustrations by artist Stanley Donwood.

It is now working to animate the cans and create an augmented reality experience that can be viewed through an app.

Creative director at Freytag Anderson, Greig Anderson, said: “We decided to animate the cans as the artwork created by artist Stanley Donwood naturally had a strong sense of movement to it and a story to tell. We animated the flat artwork internally to create looping animations and then worked with our partners at Render Studio to create a series of 3D visualisations in which the packaging literally comes to life on can”.

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2 Responses to “Fourteen promising drinks inventions unveiled in 2018”

  1. John Hancock says:

    I have a patented drinks accessory design that I need to set before the eyes of people familiar with the drinks industry. I am a retired Forex trader and have no knowledge of the drinks industry apart from enjoying a pint or two of lager. A business amateur I admit, but as an ex- trader I do recognise a good thing when I see it . Our survey indicates a 80/85 approval rating by social drinkers for this innovation. There are millions of people globally ready to use the product of this design, and my challenge is finding a way of getting it to them. Hit the 3 lines top left and take a look at the “brochure” on the website…all will be revealed.

  2. Brian Smith says:

    I was worried about the marine wildlife when I saw the plastic rings. I really wanted to be a part of saving Marine wildlife. So I decided to Buy a Photodegradable Six pack rings applicator and I got it with the help of my friend. With the help of this machine I’m able to reduce the harmful plastic usage.

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