New app turns any wine bottle into blind tasting quiz

A new app that transforms any collection of wine bottles into a multiple choice blind tasting quiz has been launched, inviting players to test their tastebuds while learning about wine in a fun and informal setting.

WineGame started as a “late-night lark” between co-founders Rob Wilder and his “partner-in-wine”, José Andrés, who would often challenge each other to name the wine cloaked in a paper bag.

After 20 years of low-tech wine tasting with friends, now a the pair have developed a high-tech version, with the help of software designer Gary Mendel, with the game intended to be both entertaining and educational.

“Our goal was to utilise technology so that all players – from experienced drinkers to those new to wine – can be winners,” explains Wilder. “WineGame’s mission is to replace intimidating stigmas about wine education with a fun experience where all can experiment, engage with wine and learn.”

The app works by inviting a host to first input their wines by taking a picture of each label before concealing the wine labels from guests. All players can login in on their own device using a code generated by the host. The app then generates a multiple choice quiz that challenges players in turn to identify the grape, country, region and vintage/label of a wine, drawing on a database that includes “nearly every bottle of wine in the world”.

Three tries are allowed per question, with points awarded at each level.

“Wine is certainly having a moment – the market right now is huge, and still growing,” adds Wilder. “And everyone loves to game on their phones, especially millennials, our most enthusiastic wine-lovers. This might be the only legitimate time you can enjoy wine, hang out with friends, AND play with your phone without attracting disdain for being anti-social.”

The app is free to download from the Apple app store and Google play.

One Response to “New app turns any wine bottle into blind tasting quiz”

  1. Nigel Planer says:

    Bloody brilliant. Great parlor games or boring family holiday I’d think, yeah?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Business Development Manager

Ellis Wines
Middlesex, Surrey, Sussex & Hampshire, UK

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager - Master of Malt

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Rioja Masters 2017

Now in its sixth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more