Top 10 celebrity drinks launches of 2017

4. Martha Stewart

Home-making guru Martha Stewart already has a jump on the homeware, cooking, kitchen and entertaining sectors, with her brand among the most successful in America.

This year, she moved into the world of wine. The Martha Stewart Wine Company is an online service offering users the chance to buy bundles of wines from around the world cherry picked by Stewart.

Stewart roped in former French Laundry sommelier Chris Hoel to help her pick the wines in a collaboration with wine delivery marketing company ‘Drinks’. Collections are grouped by style, region and country, and include West Coast wine from California and Washington; a French selection; Italian reds; ‘worldly whites’; the ‘life is sweet’ selection; ‘Martha’s favourites’ and a 12-bottle ‘discovery’ case.

Wine clubs and subscriptions are offered, and videos feature Stewart’s tasting notes and entertaining tips.

“Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain,” Stewart said in a statement. “With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”

The TV personality has built a successful media empire, which includes TV shows, a radio channel, cookbooks, paint, furniture and cooking utensils. On her Wikipedia page it claims she has been struck by lightening three times.

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