Top 10 celebrity drinks launches of 2017

4. Martha Stewart

Home-making guru Martha Stewart already has a jump on the homeware, cooking, kitchen and entertaining sectors, with her brand among the most successful in America.

This year, she moved into the world of wine. The Martha Stewart Wine Company is an online service offering users the chance to buy bundles of wines from around the world cherry picked by Stewart.

Stewart roped in former French Laundry sommelier Chris Hoel to help her pick the wines in a collaboration with wine delivery marketing company ‘Drinks’. Collections are grouped by style, region and country, and include West Coast wine from California and Washington; a French selection; Italian reds; ‘worldly whites’; the ‘life is sweet’ selection; ‘Martha’s favourites’ and a 12-bottle ‘discovery’ case.

Wine clubs and subscriptions are offered, and videos feature Stewart’s tasting notes and entertaining tips.

“Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain,” Stewart said in a statement. “With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”

The TV personality has built a successful media empire, which includes TV shows, a radio channel, cookbooks, paint, furniture and cooking utensils. On her Wikipedia page it claims she has been struck by lightening three times.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

On-Trade London Sales Executive

Domaine Direct
London, UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more