Top 10 celebrity drinks launches of 2017

6. Sting 

Rock star-turned-winemaker Sting has long been a figure in the wine trade, with the singer producing six wines from his Chianti estate called Il Palagio, some of which take their name from his songs, such as Message in a Bottle or his flagship Super Tuscan blend, which is called Sister Moon.

This year, while attending the annual ProWein wine and spirits fair in Düsseldorf, Sting confirmed this year an addition to his range of six wines from Tuscany with a new label named after his hit single, Roxanne.

The wine already exists, and comprises a blend of 80% Sangiovese, 10% Merlot and 10% Syrah. Currently called Message in a Bottle for all markets, Sting pointed out that there was a “trademark issue” for this particular wine in the US, and, consequently, he would be renaming it Roxanne for the North American market.

So, although the wine isn’t new, he said that Il Palagio will be introducing Roxanne “soon”.

At the moment, Il Palagio produces a white, a rosé, and four red blends, including one Chianti DOCG, each with a different name and look.

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