Top 10 celebrity drinks launches of 2017

10. Taylor Swift

While T-Swift isn’t the brand owner, the pop star’s Tennessee-based record label record label will undoubtedly have scored some benefits through association having made its first foray into the spirits market with the launch of Big Machine Platinum Filtered Premium Vodka.

Big Machine has enlisted the help of Tenn South Distillery in Lynnville to produce the small batch vodka, which will carry the tagline ‘Pour It On…Turn It Up…Lean In…Or Lean Back…And Indulge’. The vodka is said to get its “superior freshness” from its “highest quality grains” and “purest Tennessee limestone water”.

“Over the past 11 years Big Machine has provided the soundtrack to millions of fans worldwide,” said Big Machine Label Group President and CEO Scott Borchetta. “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”

During its initial launch period, Big Machine Platinum Filtered Premium Vodka will only be available in the Mid Tennessee region.

Big Machine Label Group is home to superstars such as Taylor Swift, Florida Georgia Line, Reba McEntire, Rascal Flatts, Thomas Rhett and Brantley Gilbert.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more