Top 10 celebrity drinks launches of 2017

10. Taylor Swift

While T-Swift isn’t the brand owner, the pop star’s Tennessee-based record label record label will undoubtedly have scored some benefits through association having made its first foray into the spirits market with the launch of Big Machine Platinum Filtered Premium Vodka.

Big Machine has enlisted the help of Tenn South Distillery in Lynnville to produce the small batch vodka, which will carry the tagline ‘Pour It On…Turn It Up…Lean In…Or Lean Back…And Indulge’. The vodka is said to get its “superior freshness” from its “highest quality grains” and “purest Tennessee limestone water”.

“Over the past 11 years Big Machine has provided the soundtrack to millions of fans worldwide,” said Big Machine Label Group President and CEO Scott Borchetta. “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”

During its initial launch period, Big Machine Platinum Filtered Premium Vodka will only be available in the Mid Tennessee region.

Big Machine Label Group is home to superstars such as Taylor Swift, Florida Georgia Line, Reba McEntire, Rascal Flatts, Thomas Rhett and Brantley Gilbert.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine
Europe

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more