Phillip Schofield launches bag-in-box rosé
TV presenter Phillip Schofield has added an Italian rosé from the Veneto to his range of bag-in-box wines in response to consumer demand.
Made in collaboration with boxed wine specialist When in Rome, the rosé is the third wine to be released in Schofield’s range, which already includes and Italian red made from the little-known Nero di Troia grape and a white made from Falanghina.
Priced at £25.99 for 2.25 litres, pale pink rosato is made at the Viticultori d’Italia cooperative in Soave.
According to When in Rome, the rosé is “packed with crunchy red fruit and notes of white flowers on the nose, followed by redcurrant and raspberries on the palate”.
The finish of the easy to drink pink is “long and dry, with hints of alpine strawberries and a dusting of white pepper”.
“I loved personally selecting the rosato. I had been asked time and again when we were launching one, but we weren’t prepared to do it until we found the perfect balance of dryness and delicacy in colour, and I’m delighted with the final choice,” Schofield said of his new addition.
“When I agreed to this partnership, I had certain conditions; I wanted to be part of the tasting team, I wanted figures on how eco-friendly box wine was and I wanted it to be good value. The result is something I felt I could really invest in,” he added.
“We are very excited to be bringing Italian rosato to the forefront and enjoyed working with Phillip to choose this special wine,” said When in Rome’s CEO, Rob Malin.
“Having someone like Phillip on board supporting the boxed wine category demonstrates the size of the opportunity we have in the market to educate consumers that there is another way to enjoy high quality wine that doesn’t have to be bought in a bottle,” he added.
Phillip Schofield isn’t the first famous face to release a rosé – click here for our recent round-up of top celebrity rosés on the market.