Top 10 celebrity rosé brandsBy Lucy Shaw
Rosé is having a moment. Once looked down upon as a frivolous, female-only tipple made almost as an afterthought as a by-product of red wine, over the last decade a rosé revolution has taken place and pink wine is now a thriving category.
No longer merely a summer sipper, rosé is now enjoyed year round and has shaken off its sexist stigma. For proof of the ‘brosé’ phenomenon, look no further than Jeremy Clarkson, who recently extolled the virtues of rosé in a column in The Sun, striking upon its inherent appeal: “There’s no snobbishness to it. It’s just something you drink because you want to feel happy”.
Elegant but unpretentious, dry rosé is a wine with crossover appeal. A mid point between the freshness of whites and depth of reds, its ability to pair with an array of cuisines makes it one of the most versatile food wines around, and its associations with lazy summer days in southern France adds to its appeal, especially at a time when air travel feels like a distant dream.
Aware of its ability to sell an aspirational lifestyle in a similar way to fragrance, celebrities have been diving into the rosé category recently, and in the last year alone we’ve seen a slew of famous faces bring out their own French rosé brands. In the following pages we’ve rounded up 10 of the best celebrity rosés on the market, from game changers Brad Pitt and Angelina Jolie to new pink wine recruit Post Malone.
Château Miraval Côtes de Provence Rosé (£19.99)
Hollywood power couple Brad Pitt and Angelina Jolie helped start the rosé revolution in 2011 when they bought the 500ha Château Miraval in Côtes de Provence for a reported US$60m. The property once belonged to French jazz musician Jacques Loussier and boasted a recording studio where Pink Floyd put the finishing touches on The Wall in 1979.
While no longer together, Brangelina continue to make wine with consultant Marc Perrin. Their flagship rosé is a blend of Grenache, Cinsault, Syrah and Rolle grown on clay and limestone soils, 5% of which is barrel fermented, resulting in a pretty pale pink with notes of wild strawberry, raspberry and peach with a hint of flint.
Miraval’s distinctive bell-shaped bottle is now a wildly popular choice for Provence pinks. In homage to the estate’s musical roots, last year the estate released Studio by Miraval, an entry-level rosé with wide distribution priced at £10. They are also working on a rosé Champagne in collaboration with small grower Pierre Peters.
“We will launch a rosé Champagne under the Miraval name, and we will create the only Champagne house that only makes rosé. We’re going to try and push the quality of rosé as far as possible in Champagne,” Perrin told Wine Spectator.
Hampton Water Languedoc Rosé (£19.50)
Finding time between his busy touring schedule, in early 2018 American rocker Jon Bon Jovi hooked up with Languedoc legend Gérard Bertrand on a high-end pink made with his son Jesse Bongiovi.
Inspired by Jon and Jesse’s memories of sipping rosé poolside during holidays in the Hamptons, the rosé was originally called Diving into Hampton Water and has since been shortened to the snappier ‘Hampton Water’. Jon allegedly wanted to call it ‘Pink Juice’ but the idea was vetoed by Jesse and Gérard.
The wine is a blend of Grenache, Cinsault and Mourvèdre. Bertrand describes the pale pink as “fresh and lively with distinctive minerality”. The inaugural 2017 vintage appeared in Wine Spectator’s coveted Top 100 ranking in 2018.
Jon and Jesse were introduced to Bertrand by a mutual friend and hit it off immediately. “Creating this wine with Gérard was just as creative as collaborating with another songwriter. Gérard uses his talents and wine knowledge like a gifted musician,” Bon Jovi said.
“I want to create a link between the emotions that spark off a great song and good wine. They elevate each other,” Bertrand added.
The Botham & Balfour English Rosé (£12)
Having already launched a successful three-tier wine range around the world, last year former cricketer Sir Ian Botham joined forces with Richard Balfour-Lynn of rosé-focused estate Hush Heath in Kent to release a still and a sparkling English rosé, debuting with wines from the stellar 2018 vintage.
Made in the Provence style from a blend of Pinot Noir, Meunier and Chardonnay, along with hybrid red grape Regner, the apricot-hued bone-dry still rosé is fresh and clean, offering notes of citrus fruits, red berries, orchard flowers and lime. On sale at Tesco, it sold like hot cakes over the sunny VE Day Bank Holiday weekend.
While Botham had planned to bring an English sparkling wine to market, he was so impressed by Hush Heath’s still rosé that he and Richard agreed a two-line launch offer. “I knew about the sparkling rosé, but when I came here, Richard served us a still rosé, and it was so good I thought it has to be a wine from Provence,” Botham said.
“I am putting my name to this rosé because the quality is there, and I have been promised that it will be maintained,” he added.
Les Quelles de la Coste Rosé IGP Vaucluse (£14.95)
The most traditional wine in Hollywood actor John Malkovich’s five-strong Les Quelles de la Coste range is a salmon-pink rosé made from Cabernet Sauvignon grapes grown in the mountain village of Lacoste in Vaucluse, where the Marquis de Sade lived, that are picked 10 days earlier than those destined for his red wines.
With its subtle notes of wild strawberry, melon and white peach, the refreshing drop is perfectly suited to sunny afternoons on the Côte d’Azur. While Pinot Noir may have been the more obvious choice for a rosé, Malkovich likes what the Cabernet brings to his pink, but isn’t ruling out the idea of making a Pinot rosé one day.
“There’s a lot of Syrah, Grenache and Mourvèdre planted near where we are because they are heat-resistant varieties, but they’re not my thing at all. It’s just not what I like,” he told db.
In 1993 he and his partner, film director Nicoletta Peyran, bought a farmhouse in Vaucluse and the land surrounding it. In 2008 Malkovich planted his first vines on the property in deep clay soils on the site of an ancient lake.
Kylie Minogue Côtes de Provence Rosé (price tbd)
New to the rosé party, pop princess Kylie Minogue’s top drop is made from a blend of 50% Grenache, 40% Cinsault and 10% Rolle at Château des Anglades near St Tropez, which boasts shale and clay soils and the cooling influence of the Mistral. The peach-hued rosé boasts aromas of pink grapefruit, watermelon and lemon blossom, a textured palate and a mineral finish.
She also has a Vin de France rosé (pictured) within her eponymous wine range, which was created in collaboration with Benchmark Drinks. Made from a blend of 80% Carignan and 20% Cabernet Sauvignon from the southern French coast, the £9 rosé made its UK debut on 28 May to coincide with Minogue’s 52nd birthday.
Drinking Provence pink during sweltering nights in Nashville while recording her 14th album, Golden, inspired her to want to make her own. “It was exceptionally hot and humid that summer. While dining outdoors one night, my manager Polly and I were drinking Whispering Angel to cool down from the heat, which got me thinking how great it would be to have my own rosé. I love pale pink rosés and all the associations of the Mediterranean that go with them,” Kylie told db.
A Sauvignon Blanc from Gascony and a Pays d’Oc Merlot and a Chardonnay from Margaret River are also in the pipeline.
Il Palagio Beppe Rosato Toscana IGT (£14.95)
Named after a longstanding vineyard worker at Sting and Trudie Styler’s Tuscan estate, Il Palagio, this quaffable pale pink 100% Sangiovese rosé is made in the Provençal style, and boasts flavours of raspberry, melon and white peach, combined with a fresh finish and a touch of tannin, which makes it a versatile food wine.
The pretty pink has been an instant hit with visiting friends, who have taken to opening the rosé so early on in the day that Styler has renamed it ‘Bepfast’. “We don’t make a lot of it and haven’t got it over to the States yet – it’s exclusively for the Italian market at the moment – but we’re working on increasing production as it’s so popular,” Styler told db.
“It’s a wine for any time of day. People love the barely-there pink. I think that style of rosé will continue to be popular because fresh wines are flourishing at the moment.”
Before settling in Tuscany, Styler and Sting nearly bought Château Miraval in Provence in the ‘80s prior to Brangelina’s arrival, having been asked by owner Jaques Loussier if they were interested in buying the estate while Sting was recording an album there.
Invivo X Sarah Jessica Parker Sud de France Rosé (£16)
Sex and the City star Sarah Jessica Parker has added a southern French rosé to her Invivo X wine range, made in collaboration with New Zealand-based Invivo & Co.
The peach-hued pink is a blend of Grenache, Cinsault and Syrah hailing from clay‐limestone soils within the Golden Triangle in Saint Tropez between Puget‐Ville, Les Arcs and Le Thoronet Abbey offering aromas of grapefruit, crunchy apple and nectarine, with a hint of sweet raspberry.
The 2019 Vin de France rosé was made in collaboration with Provence producer Chevron Villette, with input from Invivo founders Tim Lightbourne and Rob Cameron, and Parker, who helped decide on the final blend during a tasting session in New York last December.
“Blending the rosé was an experience I never thought I would be participating in and was not only great fun but informative, surprising and wonderfully satisfying. I’m looking forward to adding it to our collection,” Parker said. The rosé joins SJP’s debut wine, a Marlborough Sauvignon Blanc, which went on sale around the world last September.
Maison No. 9 Méditerranée IGP Rosé (£17.50)
American rapper Post Malone is the latest to dive into the Provence rosé trend with the launch of his Maison No. 9 wine from the southern French region. The rosé was created by winemaker Alexis Cornu in partnership with the rapper’s entrepreneur friend, James Morrissey of Global Brand Equities, and music manager Dre London.
Its name is inspired by Malone’s favourite tarot card, the Nine of Swords, which represents overcoming challenges. A 2019 Méditerranée IGP, the pale pink is made from 45% Grenache, 25% Cinsault, 15% Syrah and 15% Merlot, and offers notes of “ripe pineapple, pear and strawberry”, and “a clean, dry, crisp finish”.
“Rosé is for when you want to get a little fancy. I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they understood the vision. Maison No. 9 goes down smooth, you’re all going to love it,” Malone said of the new drop. The wine is housed in a tall, sleek bottle with an elongated neck and a glass stopper shaped like a castle turret.
John Legend, LVE Côte de Provence Rosé (£20)
Smooth crooner John Legend also has a slice of the rosé pie with a Provence pink that forms part of his LVE wine range, made in collaboration with flamboyant Frenchman, Jean Charles Boisset, who heads up Raymond Vineyards in California.
The pale pink is a blend of Grenache, Syrah and Cinsault grown on pebbly sandstone soils in Côtes de Provence. According to Legend, the wine pairs a treat with his fried chicken recipe. On the palate expect notes of fresh picked strawberry and white nectarine, along with a distinct minerality from the stony soils.
The All of Me singer also makes a Southern French sparkling pink with notes of red current and pomelo, which Boisset describes as being “voluptuous”. Legend and Boisset launched the LVE range in 2015. In addition to his pair of French pinks the range includes a Napa Cabernet and a Carneros Chardonnay.
“That process of continuing to blend a wine until you get it exactly where you think it’s perfect, and you feel like it’s opened up and all your senses are thrilled by it, I think it’s a similar process to when the music comes together and you’re waiting for that perfect mastering process,” Legend told Wine Spectator in 2019.
Drew Barrymore, Carmel Road Rosé (£15)
Launched in 2016, Barrymore’s pink is made from Pinot Noir from Monterey County in California’s Central Coast and offers summery notes of pink lemonade, plums, peaches and cherries. On the palate you’ll find lime, mandarin, grapefruit, bright acidity and a mineral backbone.
The Charlie’s Angels actress describes the wine as “without any sweetness and enough citrus to keep it crisp”. Made by Kris Kato of Carmel Road, Barrymore believes the bone dry pink is a wine designed to “make people happy”.
“I like easy-drinking wines. What I don’t like is when easy-drinking wines are written off as having lack of complexity,” she told Pop Sugar at the time of the launch. Barrymore also makes a Monterey Pinot Noir called Drew’s Blend with Kato, the inaugural vintage of which was given 91-points by Wine Spectator.
She launched her wine company in 2010 and released her first vintage, a 2011 Pinot Grigio Delle Venezie IGT made from grapes grown in the Veneto, Friuli and Alto Adige in northern Italy, in 2012.