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Phillip Schofield is launching a wine label

UK TV personality Phillip Schofield has become the latest celebrity to launch his own wine label, which will be released in Waitrose this month.

Schofield, who presents ITV’s daytime show This Morning, has teamed up with importer When in Rome to create a range of boxed wines, sourcing grape varieties from independent Italian vineyards.

The range so far comprises of a red, made with Nero de Troia, and a white made with Falanghina, which will be available online and in-store in Waitrose later this month.

Schofield said that one of his conditions for the partnership is that he wants to be part of the tasting team.

“When I agreed to this partnership, I had certain conditions; I wanted to be part of the tasting team,” he said.

“I wanted figures on how eco-friendly box wine was and I wanted it to be good value. The result is something I felt I could really invest in.”

“I have really enjoyed the process of sourcing, selecting and now sharing these wines with everyone.”

“I don’t think there is anything I have been so passionate about, so I hope everyone enjoys them as much as I do.”

Schofield joins a growing list of celebrities venturing into vino. Sex and the City star Sarah Jessica Parker partnered with New Zealand-based producer Invivo to launch her own Sauvignon Blanc last year. The company already works with chat show host Graham Norton on a New Zealand Sauvignon Blanc, which is currently the fastest-growing New Zealand wine brand in the UK.

English cricket legend Ian Botham also teamed up with Benchmark Drinks in 2018 to produce his own label.

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