Phillip Schofield is launching a wine label
UK TV personality Phillip Schofield has become the latest celebrity to launch his own wine label, which will be released in Waitrose this month.
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Schofield, who presents ITV’s daytime show This Morning, has teamed up with importer When in Rome to create a range of boxed wines, sourcing grape varieties from independent Italian vineyards.
The range so far comprises of a red, made with Nero de Troia, and a white made with Falanghina, which will be available online and in-store in Waitrose later this month.
Schofield said that one of his conditions for the partnership is that he wants to be part of the tasting team.
“When I agreed to this partnership, I had certain conditions; I wanted to be part of the tasting team,” he said.
“I wanted figures on how eco-friendly box wine was and I wanted it to be good value. The result is something I felt I could really invest in.”
“I have really enjoyed the process of sourcing, selecting and now sharing these wines with everyone.”
“I don’t think there is anything I have been so passionate about, so I hope everyone enjoys them as much as I do.”
Schofield joins a growing list of celebrities venturing into vino. Sex and the City star Sarah Jessica Parker partnered with New Zealand-based producer Invivo to launch her own Sauvignon Blanc last year. The company already works with chat show host Graham Norton on a New Zealand Sauvignon Blanc, which is currently the fastest-growing New Zealand wine brand in the UK.
English cricket legend Ian Botham also teamed up with Benchmark Drinks in 2018 to produce his own label.