Here are seven consumer wine trends to watch in 2018

5. Cross-polination and collaboration

Collaboration and mixed-categories were one of the key drinks trends UK grocery giant Waitrose identified for spirits in its November 2017 report, and Malandrakis believes this will extend over to wine.

Scottish brewers Innis & Gunn are experimenting with infusing wood chips from wine barrels into their beers, while whiskey and scotch makers are also finishing their own spirits in beer barrels.

“The significance of the indulgence factor and the de facto blurring of category lines will also see a rise in cross-pollination initiatives like bourbon barrel ageing,” Malandrakis said.

“Boosting flavour and richness in this way might prove to be a fad but it is a fad that will still have legs for a while longer.”

2 Responses to “Here are seven consumer wine trends to watch in 2018”

  1. Roberto says:

    BurNarj , my suggestion for a new trend, -very tasty ,unique, made from natural Andalusian oranges . Its the only combination in the world of natural oranges in sparkling wine produced using patented method similar to traditional method used for champagne production.
    I don’t want to describe the pleasure of discovering unknown, new dimension of world – oranges , but believe me Burnarj its a great option.

  2. jeff says:

    Sorry, but based on my tasting, China is not ready for prime time yet. I’ve had offerings from both Changyu and Great Wall and they are not ready to take off internationally. Grace Vineyards could break out. On a recent (non-wine) work trip to China I stopped in a wine shop full of French, Italian, Australian, Chilean wines and asked for a Chinese wine. The clerk said almost under his breath: “Chinese wines are not very good, we drink these” pointing to the traditional wine producers on the shelf.

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