Freixenet launches DOC Prosecco brand

Spain’s largest Cava producer Freixenet has launched a DOC Prosecco in a bid to tap into the popularity for the Italian fizz.

It marks the first time the producer has extended to Italian sparkling wines and comes at a time when Cava sales have seen more sluggish growth than the buoyant sales of Prosecco. As reported by db yesterday, last year British consumers drank nearly a third of the total annual production of the sparkling drink, or around 112.7 million bottles of DOC Prosecco.

The company said the new Freixenet Prosecco was created “when the brand recognised the potential in the varietal, and identified a need for a high-quality product that would appeal to the nation’s vast consumer base of Prosecco drinkers”.

It also claimed it had found “the perfect Prosecco flavour profile for the British palate”.

Liza Madrigal, marketing director UK & global travel retail for Freixenet, said the drink came with the “reassurance of quality” of the Freixenet name, and was “not just another Prosecco”.

“With our team in the renowned Veneto region employing technical expertise, we’ve produced a wine that we are enormously proud to include in our range,” she said. “We’re confident in this new product bringing us even closer to becoming the number one choice for sparkling wine with consumers, whilst continuing to add value to the category,” she said.

The new Freixenet Prosecco has been listed in Ocado and Tesco (RRP £12.00).

The move comes just under a year after the UK subsidiary of the Spanish parents company saw sales and profits hit by rising competition from Prosecco and changes within the UK retail market.

According to records filed at Companies House in July, turnover at the UK subsidiary in the year to 30 April 2016 fell nearly 3% (2.77%) to £15.88 million, down from £16.34 million in the previous year – although this did mark an improvement on the previous year, when sales had fallen 20% from £20.68 million.

6 Responses to “Freixenet launches DOC Prosecco brand”

  1. Evandro Tostes says:

    Sensacional

  2. alan hall says:

    was given a bottle, simply exquisite, better than champers

  3. alan hall says:

    out of this world !

  4. amerigo soldani says:

    Italian producer are very proud of the quality of Prosecco, they have been working very hard for long time to make it successful, i ham shocked an d surprised to see the Spanish response
    to share the success of DOC Prosecco brand,. There must be many reason for doing it, but as an Italian i feel that it should not be allowed.

  5. David Ramsay says:

    How much is your FREIXENET LAUNCHES DOC PROSECCO BRAND to buy to resale
    Kind regards
    David Ramsay

  6. Michael Barbato says:

    Where can I buy this FREIXENET LAUNCHES DOC PROSECCO in the United States , need 12 cases for daughter wedding. Ladder143@aol.com e-mail me please

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more