China’s Yantai-produced wine gets trademark recognition

China’s Yantai wine region on Shandong Peninsula, home to two of China’s leading wineries – Changyu Pioneers and Great Wall – has gained trademark protection from the national Trademark Office of the State Administration for Industry & Commerce, a step forward to protect locally produced wines from the region.

Yantai wine from Shandong is officially trademark protected.

According to a report by Chinese state news portal People.cn, the new trademark will cover 12 districts within Yantai including Laishan, Fushan, Muping, New Development district, Longkou, Xixia, Haiyang, Zhaoyuan, Laizhou, Laiyang, Zifu and Penglai, where Domaine Baron de Rothschild’s Domaine de Penglai is based.

Yantai is the birthplace of China’s first wine estate, Changyu Pioneers which was founded by diplomat Zhang Baishi in 1892. Its wine production is reported to account for about half of the national wine production, wrote People.cn. 

The trademark application process was first started by the Shandong government in 2016, and was approved by the national trademark office in early 2018, the report said.

“This is a breakthrough and shows strong support for building Yantai wine brand,” one unnamed expert was quoted as saying by People.cn. “The trademark recognition will further regulate wine industry in Yantai, elevate Yantai’s influence at home and abroad, as well as expanding and strengthening Yantai wine’s brand appeal,” wrote the news portal.

It’s worth noting that the trademark recognition of Yantai-produced wine is not equated to a Geographic Indication (GI), Chinese oenologist Li Demei explained to dbHK.

Different from the trademark recognition, the Geographic Indication certificate is issued by the General Administration of Quality Supervision, Inspection and Quarantine, he explained.

Helan Mount East Foothill in China’s premier wine producing region Ningxia was among the first wine regions to gain a GI in 2003.

Heshuo in the Xinjiang Uighur Autonomous region in northwestern China, for instance, gained its GI status in 2015. It was the first township in the northwestern wine producing region to get a Geographic Indication.

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