Seven drinks trends to watch in 2018

E-tailing coming of age

Historically suffering from complacency and traditionalism-induced inertia and the labyrinthine tiered distribution barriers still gripping key markets like the US, e-tailing is shifting fast from experimental adolescence to tried and tested maturity.

While on-line sales will, at least initially, favour macro offerings, online private label and fantasy brand exclusives will become the next disruptor forcing manufacturers to either establish their own virtual presence or collaborate with a 3rd party on-line titan. Alongside maturity comes sophistication.

Luxury online presence, pavilions and delivery services will add value and aspirational cues to a format historically associated with convenience while developing markets will witness new levels of accessibility on the back of revamped and tailored e-tailing models.